Paramount Liquor

Project Overview

End-to-end e-commerce platform for Australia's largest independent liquor wholesaler. Industry: Hospitality & Retail The Challenge Paramount Liquor — Australia's largest independently-owned liquor wholesaler, founded in 1992 — needed a best-in-class B2B e-commerce platform to serve over 10,000 active buyers, 600+ suppliers, and manage 18,000+ products across multiple sub-brands including Paramount Marketplace, Bottle Stop, and Barrel & Batch. The Solution The team designed and built a custom e-commerce platform from the ground up — featuring a multi-brand architecture, personalised shopping lists, real-time delivery tracking, a supplier marketplace (Paramount Marketplace), and an industry-first loyalty program called Evolution Rewards where every dollar spent earns redeemable points. The Outcome A unified digital platform connecting thousands of hospitality buyers and hundreds of suppliers in one place — with loyalty, marketplace, and ordering all under one roof. Key Results 18,000+ — Products catalogued and searchable 10,000+ — Active buyers served through the platform 600+ — Suppliers connected via Paramount Marketplace Technology Stack Next.js · TypeScript · Tailwind CSS · Headless CMS · Salesforce · Google Tag Manager

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